Leonardo DiCaprio’s Generous Gift to Ecuadorian Farmers
Runa, a brand that manufactures naturally caffeinated drinks made from the Amazonian leaf guayusa, has received overwhelming support from a number of Hollywood celebrities.
The quickly-expanding beverage company has now added another name to its list of star-studded investors: Leonardo DiCaprio. The environmental activist and Oscar-winning actor has joined the company’s advisory board after investing an undisclosed amount into the business and donated all of his company shares to farmers in Ecuador.
Amazon in Danger
DiCaprio proudly announced that he was joining Runa in its efforts to support the indigenous Amazonian people and protect their homes and communities from exploitation. The environmental activist said Amazon is at a risk from dangerous ranching and agricultural practices that are causing the cutdown of trees in order to make room for cattle farming and growing crops.
The Amazon basin is also a popular spot for miners to extract precious minerals that are used to make everyday goods. But the mining comes at a heavy price: the harmful chemicals used by miners wash into the rivers, killing marine life. Although many mining companies argue that they plant new trees in the rainforest after mining projects, the truth is that forest restoration is almost impossible because of the water and soil contamination from mining which results in loss of ecosystem.
DiCaprio said that the future of Amazonian communities is in danger if environmentalists don’t act quickly. Farmers and miners need to adopt sustainable practices to prevent further degradation of the rainforest. Amazonian locals are currently at the greatest risk from global warming which is why it is important to empower them to stand up against outside interests that are threatening their survival.
Preserving Centuries-Old Tradition
Runa is a company that has taken up a humanitarian and environmental cause for bringing economic prosperity and cultural value to Amazonian communities. The company that was founded by two young college graduates in 2009 has creates thousands of jobs in Ecuador where it buys guayusa leaves for its beverages from over three thousand local farming families.
Guayusa leaves have been traditionally used by native Kichwa communities for making tea over the past many centuries. Runa collects the tea leaves from farmers and sends it to a processing plant in Ecuador after which they are shipped to the U.S.
Tyler Gage, the co-founder of Runa says that at the core of his company’s mission is to create value of Ecuadorean traditions that have been preserved over thousands of years. Gage lived in the rainforest for two years while creating his company to build a network of guayusa suppliers and oversee the construction of the processing plant in Ecuador.
Gage said that local governments don’t care about the Amazonian heritage or culture. They only want to cut down trees to grow as much palm oil as they can for profit. The beverage company’ founders believe in promoting sustainable farming practices by building trade relationships with Ecuadorian farmers who grow products like Guayusa leaves.
A Growing Brand
Runa’s teas are sold in thousands of supermarkets and stores around the country including renowned brands like Whole Foods and Safeway. All products sold by the company are certified Fair trade and free of GMOs.
Ever since 2011, Runa has reported almost 2,000% increase in its revenue and the company made $5 million in sales three years later. By the end of this year, the figure is expected to double.
The company’s advisory board, which already has a number of prestigious names including Yolanda Kakabadse, the president of WWF and Ann Veneman, the director of UNICEF, will welcome Leonardo DiCaprio as the newest member. The Hollywood superstar, who has already made generous donations to a number of social and environmental causes in the past, invested a large sum of money in Runa.
Tatum, who is a huge supporter of Runa beverages, says that drinking the traditional Amazonian tea, which is known for having twice the concentration of antioxidants as green tea, gave him the energy he needed to write his blockbuster film Magic Mike.
During a press conference, Gage thanked all his investors who has supported the great environmental cause and made the beverage company what it is today.
Do you think more companies should take corporate social responsibility to raise awareness on important global issues?
More in Rich & Famous
J-Lo Gets Ready to Settle Down Once Again After Selling Off Her MASSIVE Park Avenue Condo
After living in their luxurious Park Avenue condo for just over a year, Jennifer Lopez and Alex Rodrigues have decided to...July 3, 2020
FDA Warns the Public Against Companies Selling Products to “Cure” Alzheimer’s Disease
According to health statistics, around 5 million people in the United States have Alzheimer’s disease. That’s why more and more people...July 1, 2020
Tom Brady Sparks Retirement Rumors After Putting His Brooklyn Mansion for Sale
At 42, the Patriots’ star quarterback Tom Brady is still a force to reckon with. Considered by most fans, pundits, and...June 30, 2020
Ready for College? Here’s Are a Few Ways to Seamlessly Pay for Your Education
It’s that time of the year again when parents are faced with the monumentous task of paying their kids’ college tuition. Regardless of whether...June 30, 2020
Airbnb Taking off in Travel Industry with Its Secret Plan!
Airbnb has been working on something big and the secret has recently been revealed by CEO and co-founder Brian Chesky who...June 30, 2020
After Being Named the Richest Female Music Artist, Is Rihanna Contemplating Retirement?
For Rihanna, 2019 was the year she has been looking forward to all her life. How many times has the singer...June 28, 2020
Real Estate Market Unscathed after Recent Economic Dips
In the last decade, Pakistan’s realty market has undergone considerable maturity. At present, their housing economy has developed the ability to withstand...June 27, 2020
Kim and Kanye Flew in a Special European Crew to Install the Floors in Their Hidden Hills Mansion
Each time we’ve had a glimpse of the home Kim Kardashian shares with her husband Kanye West, there has always been...June 25, 2020
Arctic Ice Shrinking at Alarming Rate as Scientists Reveal Shocking Figures
The ice caps and glaciers around the world are melting at an alarming rate, making scientists extremely worried about global warming...June 22, 2020